A successful fund allocation process will be transparent and easy to navigate, and will enable those who recieve funds to use the allocation process to build their reputation and attract more resources going forward. An unsuccessful process will be opaque and difficult to naviate, and groups will not want to broadcast that they recieved funds through the process. You can also run into problems surrounding "donor intent" if you raise money saying it'll go to one thing and then spend it on something else. For example, if you say "all money we raise will be used for food and water" and then you spend it on plywood and sheetrock your might be violating laws governing nonprofits in your state - and the state attorney general could strip your organization of it's nonprofit status. That's why it's very important to come up with a plan easy, describe it generally on any fundraising materials that you have (website, print materials, etc) and execute your plan faithfully. Three types of fund allocation you might want to engage in are Emergency Funds for the immediate aftermath of the storm, Project Funds for the midterm relief effort and Community-Led Budgeting for the long term recovery. Another popular (and highly institutional) allocation strategy is the development of an Unmet Needs Fund.